To build a solid content strategy, it’s crucial to give yourself enough time to gather sufficient data. Commit to at least 10 iterations before making any major changes to your plan.
Many founders make the mistake of making adjustments too soon, based on limited data. This can lead to decisions that aren’t backed by enough information to improve effectively. The key is to give yourself time to learn from each video and make adjustments accordingly.
Less Data:
Much Accurate Data:
It’s important to measure what works so that you can improve continuously. Without sufficient data, it’s hard to pinpoint which elements of your content are performing well.
To build a foundation for your channel, create a consistent "product" that your audience can expect from you. Consistency will allow you to benchmark your content and identify which aspects are working and which need refinement.
This approach allows you to separate the core elements of your content and measure their effectiveness.
For example, your content could have several key ingredients, such as video length, tone, structure, and engagement strategies. By isolating and adjusting these elements, you can refine your approach and create content that generates attention.
When analyzing your content, pay attention to which elements drive views and which encourage deeper engagement. Often, the initial idea or concept of a video will bring in views, but it’s the entertainment value, storytelling, or additional features that drive further engagement, such as comments and subscriptions.