If you want to build an audience which is high converting, your goal is to build an attention generator. This isn’t just about getting views—it’s about building recurring attention that consistently brings in the right audience and converts.
Just like having a client acquistion system that brings you leads every day.
Getting views one time is nice, but recurring views are what will truly drive your success. I won’t give you specific numbers here because every industry and market is different, but I can tell you this: You won’t know what works until you test it. Expect mistakes—that’s part of the journey.
This isn’t about aiming for perfection on day one. It’s about making progress. Your goal is to prove that your content can attract attention over time, and that it fits your target market.
Think of it like building a proof of concept for your business—it has to be repeatable and scalable.
You need to make your content predictable. The more predictable it becomes, the more loyal viewers you will attract.
When people engage with your brand, they expect consistency, just like if they’ve been to your website or a meeting with you before. If they go to a coffee shop, they expect their favorite drink to taste the same every time.
It’s the same principle here—if your audience gets something different each time, they won’t know what to expect, and they won’t return for more.
That’s why it’s crucial to create a consistent format for your content. This gives your audience an understanding of what they’ll get, building trust over time.